picture of Bryan

đź‘‹ Hi!

I’m Bryan Lence, a design leader that loves to build teams, organize processes, and help others do their best work. I’ve got 14 years of experience in marketing technology, ecommerce, SaaS, and enterprise security. I believe the best designs are informed by data.

Outside of work, you can find me climbing, skiing, trail running, and yoga-ing. Find me on LinkedIn or read about my past exploits below.

A little about me

  • Currently teaching myself to mountain bike. Falling constantly.

  • Director of UX at Refersion

    Highlights
    • Built and refined UX/Product/Development processes
    • Redesigned UI component library
    • Initiated regular cadence for user feedback

  • Director of UX at Drip

    Highlights
    • Conceptualized and designed product vision for Drip’s Board
    • Designed onboarding improvements, increased signups by 38%
    • Unified product design and marketing website
    • Taught proper processes for prototype testing and UX research
    • Led creation of dynamic styleguide built with Web Components
    • Overhauled “no code email builder” to be best-in-class
    • Led UX team and supported multiple development teams

  • Started a men’s yoga apparel company, first product launching soon.

  • UX Manager at Venafi

    Highlights
    • Designed 3 new products, including company’s first cloud offering
    • Built UX team into a high-functioning and respected department
    • Aligned Marketing and Product teams around user onboarding
    • Evangelized Design Thinking across all levels of company
    • Developed personas and interactive style guides for engineering
    • Created and managed initiative to collect customer usage data

  • Completed avalanche training, started backcountry skiing.

  • Interaction Designer at Backcountry

    Highlights
    • Developed personas and pattern library for UX team use
    • Designed, prototyped, and user-tested desktop and mobile features
    • Redesigned “community” section, doubled user-generated content
    • Redesigned Backcountry.com and WhiskeyMilitia.com

  • Master's degree at New York University's ITP

  • Intern at the New York Stock Exchange

    Highlights
    • Designed and built web pages on nyse.com
    • Tested new nyse.com website and CMS

  • Digital Community Director at OpenPlans

    Highlights
    • Created wireframes for web application
    • Conducted in-person user testing
    • Tracked bugs and prioritized feature requests
    • Wrote and edited copy for website and marketing emails
    • Managed hiring process and interviewed programming candidates

  • Started practicing yoga.

  • Bachelor's degree at Stanford University

timeline ellipsis

  • Learned to ski

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Thanks for reading

If you’d like to connect, you can find me on LinkedIn.
Have a great day.